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Advertising for Your Small Business: Is Direct Mail Still Effective in 2020?

In the 21st century where everything has turned digital, is there still a place for direct mail marketing? Nowadays, businesses can send out new product information and promotions through emails and social media posts, but direct mail is not dead. Despite the ease and availability offered by the internet, many businesses continue to trust direct

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business

Important Tips to Remember When Purchasing Equipment for Your Business

Before you get to the point of an improved business strategy and increased productivity, you need to invest in the right business equipment first. To do that, you need a sound strategy that will maximize your investments and help you make the right decision when purchasing machines and tools. Not only will this save time

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Campaign

An Effective Undertaking: The Qualities of a Good Integrated Marketing Campaign

Gone are the days when people will only communicate their advertisement through a singular medium. As technology changes the marketing world, many experts realize they could use multiple media channels to their advantage. This does not only help extend their reach but also allows them to manage their marketing budget effectively. This use of multiple

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