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The pandemic has changed consumer behavior, so companies and marketers have had to keep up to stay afloat. Burdened with financial struggles, consumers are saving their funds for essential purchases. As they spend more time on their devices, brands move to maximize their online presence. But they have to be aware that today’s consumers are […]

Pop-up shops are popular among small businesses that are introducing their brand. These shops are temporary, set up for a week or a few months. At times, companies do it on their own, contracting malls or building owners. But there are also fairs where organizers invite different sellers to set up booths. Established companies that

The current pandemic has, undoubtedly, caused disruptions in commerce and the way of life of billions of people around the world. In the US, for example, COVID-19’s effects sent shockwaves across the demand supply, and financial realms of the commerce industry. Health-wise, the states of New Jersey, Massachusetts, and New York were among the areas

No one saw the pandemic coming over a year ago. It devasted the livelihood of many Americans and forced many businesses to close their doors forever. However, despite the emergence of vaccines all over the world, the pandemic is still upon us. People are still getting infected, and many people are still scared. The economy is still in

Every entrepreneur encounters problems that they might not have prepared for, or even issues that any entrepreneur did not expect.  They face their share of struggles and challenges, however, there are some that issues that nearly all businessowners face, and these are challenges that provide great entrepreneurial lessons and make them more confident as a

You work hard 24/7 all year round and provide for your family through your business earnings. Your work is your passion. Your company keeps you alive. What happens, though, once you are gone? If you are an owner of a big business, most likely, you would want to preserve your company even in the unfortunate

Every business begins with an idea. It can be for a product or service that no one has ever thought of before. It can also be an improvement on the existing products or services currently in the market. Whatever it may be, your idea can ignite the entrepreneurial spirit in you. But having a business

Articles about how much the COVID-19 pandemic has struck the business industry has been resurfacing online. People always talk about how much this 2020 event has affected the industry. It is true that this pandemic had hit marketers hard. A lot of businesses have been shut down during the pandemic. But some businesses are trying their

Among the most common dilemmas that family-owned small businesses face is related to their future: How do owners pass on their business to their kids? Furthermore, will they ever be a hundred percent certain that their kids will want to run the business, or if they can make it profitable enough to be passed on

It’s been nearly a year since remote work became the norm for many corporate employees. By now, the majority have moved past the novelty of talking and coordinating with their team members and holding long meetings online. Video conferences and online calls have become the new normal, and with them, a new set of challenges